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PROFIT magazine

Cover PROFIT magazineRead our magazine to learn more about all results. 

PROFIT Think tank

Watch the video with reflections from the attendees of the PROFIT think tank. Read more

PROFIT impact

Watch the video with the story of an entrepreneur about the impact of PROFIT.

International innovation network

Through PROFIT, a big network of businesses and organisations in the 2 Seas region was supported in their innovation process. 

Stimulating innovation in SMEs

Main goal of PROFIT was to support tourism SMEs with their innovation process. After working on big data, regional DNA and service design, a dedicated innovation support programme was carried out. This included masterclasses, cross-border inspiration trips and a tailor-made innovation coaching programme for individual SMEs. Read more about our approach 

PROFIT Tourism Award

Nearly 100 entrepreneurs worked with a PROFIT coach on their innovation plans. In each region, a PROFIT Tourism Award was presented to the entrepreneur who made the most of the support in the project. On December 2nd, the international winner was awarded in Canterbury, Kent. 

Service Design

In a constantly evolving tourism market, SMEs face major challenges. We tried to match the needs of our potential visitors with what local SMEs have to offer. The detailed learnings from the project have enabled us to develop a number of exciting innovations that can be put into practice easily and on a day to day basis. Be inspired by the ideas from other regions! 
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The coastal regions’ DNA

The coastal regions in North West Europe have many similarities, but they still have their own unique character too. It’s this unique character which is of major importance where innovation is concerned. How can you, as an entrepreneur, use your region’s strengths in your company? All coastal regions have mapped out their DNA as part of PROFIT, in order to visualise the similarities and differences more effectively. Read more

Big data across borders

An important starting point for innovation is insight in the wishes and needs of guests. To increase our knowledge about the guest, we are experimenting with all kinds of big data. We have gathered our learnings in one report. 
Capturing and using data is not always easy, which is why we offer manuals with which business can export and analyse their own data.
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