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Activities in the region: benchmark between coastal destinations Kent

Guests don’t just write their opinion about the company in question in their reviews, but often also about the activities which have been undertaken in the region. This will provide information about why guests visit a certain destination. This analysis looks at the subjects which guests write about and specifically at subjects which aren’t about the company itself, but mainly about the activities which guests have participated with. We found these subjects through the use of ‘concepts’. These concepts are a collection of words applicable to a certain activity. For example, for the ‘cycling’ concept, we will look at words like ‘cycling’, ‘bicycle’, ‘cyclist’ and ‘bicycle route’. This diagram shows which percentage of all reviews mentions a certain concept, and therefore also an activity. This exercise also compares different destinations in this region.

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