MASTERCLASS - Interpreting digital data with Sleeping Giant Media
As part of the European INTERREG 2 Seas project 'PROFIT', Visit Kent set up an innovation masterclass programme for tourism business in Kent. This masterclass took place on Friday 30th November 2018 at Canterbury Christ Church University with introductions from Hollie Coffey and Raluca Brebeanu at Visit Kent with a state of play on the new Visit Kent visitor first strategy that PROFIT has helped to create and engage tourism visitors and the industry in its design. Hollie was followed by an in-depth introduction to using and interpreting digital data effectively in our business. Issues included the tools to capture data, how to interpret and display data to underpin an innovative strategy or business plan, security and GDPR issues to better understand our customers effectively. Sleeping Giant Media is an award-winning Digital Marketing Agency in Kent, recently recognised as the Chartered Institute of Marketing’s Agency of the Year, with an accolade from the same institute for the Best use of Data and Insight.
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