The starting point for PROFIT was to identify the core values of the destinations in the 5 participating regions (West Flanders (lead partner), Essex (UK), Kent (UK), Pas de Calais (France) and Zeeland (NL). The identification of these values led to the construction of individual destination frameworks. This led to the creation of bespoke digital toolkits for hundreds of businesses across these destinations to use. The project had a widespread impact in Kent, engaging a large number of tourism and hospitality businesses through a series of activities meant to equip them with the necessary knowledge and inspiration to improve their performance. Key activity from the project included identifying the DNA of the destinations, specialist sessions on Interpreting Big Data, service design sessions including co-creation workshops where tourism businesses worked with visitors on developing an offer that works for both, expert panels, masterclasses on collaboration and digital, one to one coaching sessions with experts on individual challenges, bespoke innovation plans, 2 cross-border inspiration trips and an international Think Tank with experts from the 5 regions.
The results of the project have been captured in the
PROFIT Magazine - Inspiration for Entrepreneurs on the Coast - download your copy here here
Download all the materials from the PROFIT/Visit Kent closing event. below:-
Welcome - Deirdre Wells OBE, Chief Executive, Visit Kent
Venue welcome and updates from Best Western Plus Dover Marina Hotel and Spa
Trevor Bond, Sales and Marketing Manager, Best Western Plus Dover Marina Hotel and Spa
Three Years of PROFIT - Deirdre Wells OBE, Chief Executive, Visit Kent
The Importance of Cross Border Projects
Cllr Mark Dance, Cabinet Member for Economic Development, Kent County Council and Board Member, Visit Kent
District Welcome and Updates from Dover District Council
Chris Townend, Strategic Tourism Manager, Dover District Council
Cross Border Collaboration
Simon Pascoe, European Project Management Consultant, Visit Kent &
Diana Korteweg Maris, PROFIT Partner, HZ University, Zeeland (Netherlands)
Visitor First Strategy
Jim Dawson, Head of Creative Digital and Marketing, Visit Kent
The Legacy of PROFIT
Hollie Coffey, Destination and Marketing Partnerships Director, Visit Kent
Innovation Awards & Close
Hollie Coffey, Destination and Marketing Partnerships Director, Visit Kent
Photo link
With thanks to:
Best Western Plus Dover Marina Hotel & Spa
Waterloo Crescent
Dover, CT17 9BP
KENT, UNITED KINGDOM
Book a room here at Best Western Plus Dover Marina Hotel & Spa
