Innovation coaching Kent

As part of the European INTERREG 2 Seas project “PROFIT”, Visit Kent and our Dutch, French and Belgian partners are launching a shared innovation programme for coastal tourism businesses across the 2Sseas region. Through a series of qualified experts we are inviting tourism businesses (SMEs) who are committed to innovating and growing their businesses to sign up for the PROFIT innovation & business coaching programme in Kent. The coaching builds upon a recent series of successful masterclasses held across Kent in November and December 2018.

So which topics will the coaches cover?

The first area that has emerged from our work so far is the vital need to work with businesses to improve their digital and audio-visual content online and on social networks, (this could include a short audit of current practices with a short action plan for each business to 3 improve their content marketing techniques, storytelling, destination scope, importance of experiences and the power of local anchors);

Help small businesses to better interpret digital data to use those insights in marketing, planning and strategy and product development;

To improve internal and external collaboration as a means to securing simple and effective customer loyalty plans, and to motivate staff to implement them (this could include a short audit of current practices with an emphasis on collaboration, balance between local and wider picture, maybe impact from events with a view to adopting new ways of working).

A number of businesses will have the opportunity to work with our coaches on a full innovation plan as part of this process that runs through the Spring of 2019.

If you are interested sign up here now.